Goals are for keeping score. Purposes are for making differences.
Kids learn a lot about making goals in soccer games.
Who is best at making goals
What it takes to defend against others who make goals
Where to position themselves for making goals
When to shoot for a goal
How to use soccer skills to score goals
It’s easy to make the Who/What/Where/When/How list regarding goals of almost any kind.
Who on the sales team is most consistent in reaching sales goals?
What will get a lot of good PR?
Where can you find the best new team members?
When is a right time to buy new equipment?
How is it possible to save enough money?
What’s missing is the WHY
Why is it valuable for kids to play sports like soccer?
Why is good PR an important goal?
Why are new team members a necessary goal?
For all of the other W’s, there is always a Why.
In the Why, you will find the Purpose.
As a journalism student at Northwestern,
I was taught to always include the 5W/s and the H in a news story.
The Why often became clear only when I wrote the headline
–or at least contemplated Why the story mattered.
Kids Prove Teamwork Pays
PR Leads to an Increased Number of Job Applicants
New Employees Add to Team Synergy
Goals, like Deadlines, focus our conative energy.
They help us fulfill our Purposes.